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Following the recent announcement of its all-new gasoline & hybrid SxS and ATV range, Segway Powersports has appointed Urban Moto Imports (UMI) as the official Australia and New Zealand distributor of Segway Powersports off-road vehicles.

Founded in 1999 by Dean Kamen in USA, Segway is a brand held in high esteem in the technology space for its innovation, high build quality and testing methodology.

The new range is ultimately a brand new platform of gasoline & hybrid powered vehicles including All-terrain Vehicles, Utility Side by Side and Sports Side by Side models, with thrilling power outputs of up to 250 Nm of torque, and 181 horsepower. The Segway Powersports range is also equipped with the very latest in technology and safety features, meeting and exceeding the current government standards for all-terrain vehicles. This includes mobile phone integration, SOS alerts, remote controlling, drive settings, real-time data and smart EPS system that is designed with standard/comfort/sport modes that will adjust automatically according to traction conditions.

Expressions of interest are now open for becoming a Segway Powersports dealership, and can be submitted via the link below:

We are excited by this opportunity and pleased to be offering our customers in the region a brand which is not only innovative in its approach, but also using technology to increase safety, security and a satisfying experience for the end-user in this segment. We look forward to a long relationship with Segway Powersports and we are committed to supporting our customers and dealership network during this exciting growth phase and beyond. Media events, field days, shows and customer experience days are currently being planned and scheduled for 2021,” stated Joseph Elasmar, Urban Moto Imports, CEO.

UMI is an innovative and progressive company which has distributed a number of road and off-road motorcycle brands in the ANZ region for the past decade, using a proprietary B2B system matched with strong after-sales support and marketing strategies. UMI is set to significantly establish Segway Powersports products in the region by delivering a rewarding and exciting experience for recreational customers, those working on the land and the off-road market.

Segway Technology Co., Ltd appoint Urban Moto Imports as our exclusive distributor for Segway Powersports products in Australia and New Zealand. As Segway Powersports forges a new path in hybrid All-Terrain Vehicles, we are confident that UMI is the perfect partner to establish the brand in the important ANZ region. We look forward to working with UMI to establish the Segway Powersports brand as a key player in All-Terrain Vehicle industry.” – Mark Zhu, Segway Technology Co., Ltd, CEO.






Tested in Australia, Segway Powersports have met the Australian government roll-over safety requirements, and exceeded the minimum roll-over safety standards for ATVs, whilst also using technology to provide SOS incident alerts, which is available through iOS and Android platforms.


Urban Moto Imports (UMI) is a focused and forward thinking motorcycle and powersport vehicle importer and exclusive distributor in Australia and New Zealand. Established in 2011, UMI specialise in handling complimentary brands in the sports, adventure, classic, retro, moped, and innovative electric and hybrid technology segments in both the motorcycle and powersports industries.

UMI’s unique brands currently consist of Royal Enfield, Segway Powersports, MV Agusta, Benelli, Super SOCO and Peugeot Motocycles. All of which share common traits, whether it be from an artisan approach to crafting beautiful motorcycles or vehicles with ahead-of-the-curve technology. By focussing on a diverse portfolio, UMI has gone from strength to strength acquiring premium brands to bring a select portfolio offering to motorcycle enthusiasts across Australia and New Zealand.

Run by a passionate and skilled team of motorcycle enthusiasts, UMI provides a specialised service that delivers on every aspect of motorcycle ownership, exceeding client’s requirements and expectation through our purpose built facilities and premium service.

UMI distributes award-winning powersport vehicles and motorcycles, with some products having up to 3 years, unlimited km warranty, and access to our roadside assist and customer care program. With a well established and growing network of 100+ dealers and support partners across Australia & New Zealand, we implement our own proprietary B2B system that allows the best possible visibility to our dealer network, with significant offerings and specialised inhouse finance available via Urban Motor Finance (UMF), to suit our customers and dealer needs.

UMI continues to be customer and community focused as ongoing supporters of numerous charities, as well as being event organisers for demonstration events, adventure weekends and group rides. UMI continues to innovate with new technologies in emerging markets, allowing us to bring the very best product offerings to our customers.

UMI has accomplished a number of feats, including partnering with European companies to design Australia’s first electric road registered rideshare scooter business.

Having to adapt to the Covid-19 pandemic, we introduced a user-friendly and streamlined online ordering system and multiple e-commerce sites that allow customers to book motorcycles, apparel and accessories online. 2020 will see the construction of our new and purpose built Head-Quarters in Melbourne’s North finalised, allowing for opportunities to further increase our warehouse, distribution and support centres across Australia and New Zealand.

Uncompromised Motorcycle Individuality, it’s not just a catchphrase.
It personifies our vision for the brands we represent and our desire to share our passion in motorcycles.

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